In theory the idea behind the Fifty Fifty web page seems quite good. An advertiser buys one of 96 text link boxes at a very reasonable price which can then be sold on to other advertisers, the profit from this is then split between the site owner and the original advertiser.

Visually the site looks quite slick, the blocks themselves have very bright colours which makes for quite a loud looking home page but I quite like it.

There doesn’t seem to be many purchased blocks at the time of writing this post, though perhaps this could change with the right marketing?