Pixelotto - pixel advertising
Pixelotto is a website created by Alex Tew - best known for his massively successful Million Dollar Homepage.
On first impressions Pixelotto looks like just another pixel advertising site, but what makes this advertising site different from others is that users have an extra incentive.
Registered users have the opportunity of potentially winning $1,000,000 just by clicking on the pixel adverts, which in turn is an incentive for any advertisers wanting to showcase and get hits for their websites.
At the time this post was written the prize fund stood at $152,000 - the site was launched back in December 2006 so perhaps it would be fair to say that the site doesn’t quite have the same buzz about it that The Million Dollar Homepage did, it’s still another great concept though, and it will be interesting to see how it develops over the next few months.
September 13th, 2007 at 10:34 am
Interesting, there seem to be a few similar sites out there, I personally didn’t realise the whole pixel ad thing was so big! I guess Alex Tew made money with this concept.
Similar to Pixelotto, here’s another example: Pixel Draws. I think it looks a bit more realistic because they don’t try to give away $1m (I doubt Pixelotto will ever reach that, it’s still at $152,300 now), they give away $1,000 at a time over 3 years (your entry is re-used every time as a player).
Does anyone else know of these kinds of sites? I think Pixel Draws just got started, so I’ll be interested to see if they sell ads given they’re not as well known as Alex.
cheers,
Mich